A member services organization for the cannabis and hemp industries, BotaniCo provides purchasing power and exclusive access to its elite network of trusted suppliers. Devotion to community enables BotaniCo to provide members an array of cost-saving solutions on products and services for the sustainable growth of their businesses.
For over 3 decades, VGM Group, Inc. has been a national leader in providing business solutions to diverse industries including health care, insurance, golf clubs and restaurants. With its eye on the booming cannabis and hemp industries, VGM approached us to craft a new company - BotaniCo.
We were tasked with developing all touchpoints of the brand experience. We built a brand strategy, identity and messaging around a spirit of community, approachability, and connectivity. We crafted a digital experience where members could immerse themselves in a world packed with plenty of illustrations, landscapes, and bright hues that set a mood of community and growth. Finally, we designed physical activations and collateral with the same ethos.