Universal Music Group has created Wordplay, the premiere destination where popular music meets animation and artistry. This channel is geared to help viewers learn the lyrics and sing along to music by their favorite artists.
As creative and production partners, in collaboration with ChromaSouls, we were tasked with concept and story development, art direction, and animation production. Our mission was to produce fun and original stories, characters, and visuals distinct from the artists' typical style. We developed an array of different animation/illustration styles for the various videos we produced.