Universal Music Group

Animated Storytelling for universal's top artists

Lyric Music Videos   |   Animation   |   Story Development   |   Art Direction

© 2020 CREATE4CULTURE Inc. All Rights Reserved.

OLIVIA O'BRIEN - JOSSLYN

ALESSO - MIDNIGHT

Details

Universal Music Group has created Wordplay, the premiere destination where popular music meets animation and artistry. This channel is geared to help viewers learn the lyrics and sing along to songs by their favorite artists.

As creative and production partners, in collaboration with ChromaSouls, we were tasked with concept and story development, art direction, and animation production. Our goal was to create fun and engaging animated stories for music that doesn't already have video content and reimagine stories for music that already does.

DEMI LOVATO - I LOVE ME

Daddy Yankee - Dura